True or False? When conducting buyer persona interviews, make sure to include your colleagues who were involved in the sales process. March 18, 2022
True or false? Using people’s information in inbound marketing is not inherently unethical. March 18, 2022
True or False? This is an example of a person in the decision stage of their buyer’s journey. // Dog-owner Dia is struggling to walk their dog in their neighborhood. Their dog struggles with obedience and anxiety when approaching new dogs. They’re looking for a local dog trainer that provides obedience training and can socialize their dog to overcome its anxiety. Dia uses Yelp to compare local dog trainers. March 18, 2022
True or False? The most effective way to initiate a buyer persona interview request is through a phone call. March 18, 2022
True or false: The “independent variable” in an A/B test is the control or the variation that remains unchanged. March 18, 2022
True or false? People are protective of their privacy and do not want their experiences to be highly personalized. March 18, 2022
True or false: If neither variation in an A/B is statistically better, you pick the variation you like best and proceed to make the change. March 18, 2022
True or false? Behavioral marketing and customer segmentation can help you rectify your mistakes and rebuild trust effectively. March 18, 2022
True or False? An effective content distribution strategy is all about getting your content in front of the most people. March 18, 2022
