- Stop sending the emails immediately. The subscribers have spoken.
- Reinvest all email marketing resources into social media platforms like TikTok, to see if users prefer to engage there.
- Start to A/B test areas like your subject lines to see if you can improve your open rate. If things don’t improve, consider reaching out to select customers for more information.
- Continue to send the emails. It’s likely a drop due to seasonality, but nothing to worry about immediately.
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