Local SEO Strategy

Overview

Bur Oak Dental, a trusted dental clinic in Markham, aimed to improve its visibility in a highly competitive local market. The goal was to boost dental keyword rankings, attract more local patients, and increase organic traffic through strategic SEO implementation.

Client

Bur Oak Dental

Year

March 2024 – June 2024

Bur Oak Dental faced several hurdles in reaching its digital potential:

  • Highly competitive local dental SEO landscape
  • Technical SEO issues affecting performance
  • Under-optimized website content and meta data
  • Limited visibility in local search results

When Bur Oak Dental approached me, their website was struggling to stand out in a highly competitive local market, with minimal organic visibility and several technical hurdles limiting their growth.

To drive meaningful, measurable results, I implemented a targeted local SEO strategy that included:

  • SEO Audit: Fixed technical issues impacting visibility
  • Keyword Research: Targeted high-value local dental keywords
  • On-Page Optimization: Improved meta tags, headings, and content
  • Technical Fixes: Boosted site speed and mobile usability
  • Local SEO: Optimized Google Profile and built citations
  • Content Strategy: Created engaging, service-focused content

Results After 3 Months

In just 3 months, Bur Oak Dental saw dramatic improvements:

Keyword Google Rank
5 keywords ranked Top 3 (e.g., “markham dentist”).
3 keywords ranked Top 10 (e.g., “dental implands markham”).
Average KW position improved +0.99 (outpacing competitors).
Metric Improvement
Organic traffic increased + 72% (Google Analytics).

 

Online orders grew +35% (“Book Appointment” clicks
).
0%
Google My Business views up
0%
Increase in new patient inquiries

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My work is tied to creativity in all aspects. I challenge myself to offer an exceptional level of creativity for you, including SEO, Lead Generation, Facebook Ads & more.