Local SEO Strategy

  • Local SEO
  • ON-PAGE SEO
  • TECHNICAL SEO

Overview

Rustle & Still Café, a boutique coffee shop, lacked search engine traction despite its prime location. With no prior SEO efforts, their website struggled to attract local coffee lovers searching for "best café near me" or specialty drinks.
Goal: Improve local search rankings, drive foot traffic, and boost online orders.

Client

Rustle & Still Café

Year

March 07, 2024 – June 11, 2024
  • The Challenge

When Rustle & Still Café reached out, they were facing several SEO challenges:

  • Limited keyword visibility and no top rankings in Google.
  • Under-optimized content and meta tags.
  • Low organic traffic from local searches.
  • No structured SEO or content strategy in place.

Despite offering a unique café experience, the website lacked the search engine visibility needed to attract local coffee lovers and stand out in a competitive market.

  • The Strategy

To drive meaningful results, I implemented a focused, local SEO strategy that included:

  • SEO Audit to uncover technical and content issues
  • Keyword Research targeting high-intent, local café-related terms
  • On-Page Optimization of metadata, headings, and content
  • Technical Fixes for speed, mobile-friendliness, and crawlability
  • Local SEO via Google Business Profile, citations, and reviews
  • Content Strategy with relevant, value-driven blog and service content
  • Performance Monitoring through GSC and Analytics for ongoing improvements

Results After 3 Months

In just over 3 months, Rustle & Still Café experienced measurable growth:

  • Ranking Surge
Keyword Google Rank
5 keywords ranked Top 3 (e.g., “Vietnamese cafe toronto”).
3 keywords in Top 10 (e.g., “Vietnamese coffee near me”).
Average KW position improved +0.99 (outpacing competitors).
  • Traffic & Engagement
Metric Improvement
Organic traffic increased + 58% (Google Analytics).
Online orders grew +30% (via optimized “Order Online” page).
  • Local Impact
0%
Google My Business views up
0+
Secured authentic reviews

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My work is tied to creativity in all aspects. I challenge myself to offer an exceptional level of creativity for you, including SEO, Lead Generation, Facebook Ads & more.