Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a web search engine’s unpaid results – often referred to as “natural”, “organic”, or “earned” results.
The higher ranked and more frequently a site appears in the search results list, the more visitors it receives from the search engine’s users. These visitors can then be converted into customers.
SEO targets different kinds of searches image search, local search, video search, academic search, news search, and industry-specific vertical search engines.
By May 2015, mobile search surpassed desktop search. In response, Google is developing and pushing mobile search as the future for all its products. Correspondingly, organizations are adopting different approaches to their internet visibility strategies. A B2B or enterprise SEO strategy deals with many sets of keywords and searches terms to target different decision-makers at different stages of the buyer journey.
Methods for enterprise SEO are:
- Creating a successful mobile-first strategy
- Getting mobile pages indexed by crawlers
- Preventing crawling of certain content
- Increasing thought leadership by creating frequent, dense and immersive content
- Adopting white-hat SEO techniques
“What can be measured can also be improved”. Effective digital marketing solutions, including SEO, routinely track data on rankings, referrals, links and more to strategize a road map for successful marketing campaigns. These solutions are expertly tailored for the success of a business.
Effective SEO is not just promoting a site on Google. It’s about understanding users, what their problems are and where and how they are searching for answers. Technical SEO and best practices are important, but ultimately achieving marketing goals and a positive ROI by creating outstanding digital user experiences is a critical strategy that needs to be a part of every digital marketing solution campaign, including SEO.
SEO rankings help generate increased leads for websites. The increase in web traffic is directly proportional to the increase in sales.
B2B relationships are not about an immediate one-off transaction. It is about building reputation, demonstrating capability and showcasing credibility. It’s important to bear in mind that SEO is a dynamic and ever-changing process. Digital marketing solutions for B2B digital marketing need time to build the brand reputation and visibility and maintain a hold on it. B2B digital marketing consists of a responsive workflow based on continuous monitoring, analysis and proactive optimization.
To summarize, the key to B2B SEO success lies in proper strategic planning & execution:
- Detailed analysis of keyword research and mapping with well-targeted keywords
- Strong mobile strategy
- Cross channel digital marketing strategy
- On-page optimization with strong page element
- Mapping content strategy to buyer personas and purchase cycle
- In-depth content planning with immersive and dense page content
- Off-page SEO through high-quality content marketing
- Optimizing post frequency
If your business is struggling with SEO and you are unhappy with the traffic from google then with the quality or quantity of online traffic and leads generation, then you can contact me to solve the problem of your campaigns.
My successful digital strategy follows an integrated approach to digital marketing. It will help your business ranking higher on search engines, utilize ad platforms to generates more sales by advertising on leads or popular platforms and leverage social media effectively for brand building.
Most leading global SMBs and enterprise-level brands rely on a digital marketing agency to help enhance their most important customer communications. They also use it to reach their customers and lead generation campaigns in a new way while competing on a global scale.
Enterprise-level companies are partnering with SEO Agency to successfully manage large campaigns while delivering better-than-expected results for a solid return on investment.
Questions? Contact me for a Free SEO Audit or schedule a FREE 1-hour consultation.