If you have just launched a new website, your first concern will most likely be getting people to visit it. There are lots of things that you can do to promote your website, including basic SEO, guest-blogging, and Google Ads marketing. To get the best possible results, you should use a combination of all of these marketing techniques.
Building the Foundation
SEO is a great source of organic traffic and is something you should invest time in before you start working on other areas of promotion. SEO starts with having a website that is mobile-friendly, loads quickly and has all of the on-site features that search engines are looking for, such as a sitemap and meta tags. Your existing web design team should be able to help you with this.
The world of link building has changed a lot in the last few years. Google’s Penguin and Panda updates did a lot to clean up the search results by penalizing websites with low-quality content and unnatural-looking link profiles.
Google Ads can be a brilliant source of targeted traffic, but it is easy to end up spending a fortune on ad campaigns that get poor results if you are not experienced in designing and managing campaigns. For many small-business owners, working with a Google Ads consultant to create a campaign with a high conversion rate is a good idea, especially in the early days of your website.
Content marketing is a powerful brand-building tool and something that every business owner should look at. Content marketing involves not just content creation, but also content curation, guest-blogging partnerships and multi-channel marketing. You don’t have to limit yourself to just posting to your own blog and a few other industry blogs – video-sharing sites, social media and even print media are all great potential traffic sources.
Another important promotion option involves the use of social media. Most companies have a social media presence, but a lot of brands fail to use their profiles to their full potential. A good social media marketing strategy requires far more than just posting to Facebook and Twitter a couple of times per day. If you want to make sure that your profile is really working for you, then you need to find the right time of day to post, and you need to generate as much engagement as possible with each post. This is particularly important with Facebook, where only a small percentage of your site’s users actually see the content that is being posted to each page or profile.
As an experienced digital marketing strategist and social media marketing expert, I can help you manage your Brand more effectively.
It takes time and consistency to get a new website off the ground. Most online businesses fail in the first year, but that is not because those businesses are bad ideas. In many cases, if the webmasters had spent just a little longer on promotion and SEO, they could have reached critical mass and seen great results.
Would you like to discuss this further? Feel free to contact me.